Social responsibility, ecological preservation and evolution of consciousness is the mandate for humanity in this decade and beyond.  It is evident that we have not yet fully evolved as a society when the unconscionable practices and unspeakable cruelty of the fur trade, and the inhumane suffering of all afflicted animals in industry, is still a reality.  The killing of defenseless animals is an atrocity and reprehensible violation of the innocent, who have an alienable right to life.

The energy of violence toward nonhuman animals in our society

is a mental and spiritual aberration and violation of animal rights at its core,

perpetuated by a society in a state of ‘disconnect.’

Every year, the international fur trade murders upwards of 100 MILLION fur-bearing animals, including man’s best friend and feline companion, killed without mercy so that their fur can be made into products for the fashion industry.  This annual count does not include rabbits, which the United Nations reports to be at least 1 BILLION killed each year strictly for their fur.

The fur trade is criminal, inflicting horrific torture upon their innocent victims.  Fur farmers care only about profit - preserving the quality of the fur by using slaughter methods that keep the pelt intact, which results in extreme suffering for the animals. These sentient beings are strangled, gassed, suffocated, anally electrocuted, their necks broken and even skinned alive.  There are no governing laws to protect them, causing unbearable torment and agonizing death.

The globalization of the fur trade has made it impossible to know where fur products come from.  Skins move through international auction houses and are purchased and distributed to manufacturers around the world. 

China is the largest exporter of fur in the world and more than half of finished fur garments are sold in the United States.  Unbeknownst to most, China is also the mecca of the cat and dog fur trade.  It is estimated that over 5 million domestic cats and dogs (mostly stolen pets and homeless strays) are brutally murdered every year for fur-trimmed clothing and accessories (even trinkets and pet toys), which is exported under false labeling to North America and Europe.  There are no regulations governing fur farms in China meaning miserable lives, unspeakable torment and horrific death. 

Canada’s annual seal ‘hunt’ is the world’s largest commercial slaughter of marine mammals on the planet (with the exception of a few years in which the Namibian fur seal massacre took more lives).  Baby seals are clubbed and brutally slain for their fur – so young, they have not learned to swim to save themselves from human predators.  Over 95% of the pups murdered are 12 weeks to 3 months of age, the majority killed before they have eaten their first solid meal.  Most are mercilessly skinned alive.

The Namibian seal cull is regarded as the cruelest in the world, which slaughters 85,000 Cape fur seal pups every year (for their pelts) and 6,000 Cape fur seal bulls (killed for their genitals, considered aphrodisiacs in parts of Asia).  During this massacre, nursing Cape fur seal pups are separated from their mothers, rounded up on the Namibian beaches where they are born (which are considered ‘protected seal reserves’) and clubbed and stabbed by a dozen or a few dozen men. The sheer terror of the slaughter causes pups to vomit their mother's milk in fear. This causes panic among the seal colony, while seal mothers escape into the ocean, having no choice but to abandon their nursing pups.

Most of the world’s farmed fur is produced by European farmers. There are 6,000 fur farms in the European Union.  The EU accounts for 63% of global mink production and 70% of fox production. Denmark is the leading mink-producing country, accounting for approximately 28% of world production. Other major producers include China, the Netherlands, the Baltic states, and the U.S.  Finland is the largest U.S. supplier of fox pelts. The United States is a major exporter of fur skins. Major export markets include China, Russia, Canada, and the EU.  Exports to Asia as a share of total exports continues to grow and flourish. 

There are hundreds of fur farms in the United States - Wisconsin is the leading mink-producing state (generating well over 1 million pelts per year), followed by producers in Utah, Idaho, Oregon and Minnesota.  There are approximately 275 mink farms alone in 23 states across the USA that produce about 3 million pelts annually, with a value of more than $300 million USD (2013).  Animals on fur farms live in a state of constant fear and suffer in tiny, filthy cages, deprived of everything natural to them, before they are killed in the most horrific unimaginable ways. 

Trapping is still legal in the U.S. and Canada. Fur-bearing animals are caught and killed in barbaric body-gripping traps.  Each year, millions of fur-bearing animals are trapped and killed under the guise of "nuisance wildlife control" and millions more murdered in the name of fashion.  Both targeted and non-targeted animals (including companion animals and endangered species) fall victim to these barbaric traps, as they suffer a slow, painful and agonizing death.

The murder of millions of sentient beings in cold blood for an egocentric society

is devoid of spiritual conscience and should not be tolerated in a civilized society. 

It is a disgrace to humanity.

The impetus that drives the fur trade is the fashion industry and film is the most powerful medium in which to expose it.  The revealing truth will be seamlessly interwoven within the fabric of a moving and dramatic story with motion picture value, which will evoke worldwide media attention.

This dynamic film will tap into deeper layers of the psyche, elevating the movie experience and invigorating the senses.  Through the power of dramatic storytelling, the film will bring the reality of the fur trade and the fashion industry that drives it to an unprecedented level of global awareness, thereby significantly impacting market demand, saving the lives of millions of sentient beings around the world, and bring to light, the consequential effect of greed and egocentrism in our society.

The value of entertainment and the encouragement of social responsibility is not mutually exclusive.  In fact, by synergistically combining these elements, we tap into deeper layers of the psyche which elevates the movie experience and invigorates the senses. 

This powerful film will engage society with the compelling truth

through an entertaining and dynamic drama

that will  leave an indelible imprint on the soul of humanity

while successfully entertaining audiences worldwide.