New York/Madison Avenue ad tycoon, Kat Maxwell, heads a prestigious eco ad agency with her business partner in Manhattan’s upper east side.  Their partnership is successful but strained, fraught with moral conflicts, which reach greater heights when a renowned fur fashion house enlists the agency to create an international ad campaign for its’ new Fur Collection.  A staunch animal welfare advocate, Kat willfully declines the offer, causing resistance with her business partner, jeopardizing their partnership and the agency’s award-winning eco reputation.

A riveting plot ensues between Kat, her business partner, and the fur magnate, which brings to the surface Kat’s underlying need to protect the innocent, propelled by haunting nightmares of childhood abuse.  She sets out on a mission to target the fur fashion world accountable for the inhumane killing of innocent animals for vanity and greed and does an international campaign of her own.  While filming her campaign, Kat witnesses a horrifying ‘event’ which shakes her to the core of her being.  She captures the incident on film and exposes the truth in a gripping documentary that takes the fur fashion world by storm.

Through Kat’s crusade to defend the innocent and becoming their voice, she finds her own voice, coming to terms with her abusive childhood past as she seeks the truth to free her soul.

The film climaxes in a powerful and unpredictable conclusion.